Because there isn’t just one way to be a woman, but a thousand ways to feel alive.
Because one in eight women is affected by breast cancer, we all know – or could one day know – a woman facing it. A fight that every woman should be able to go through while fully preserving her femininity. This year, the Touch Care & Love Club stands by their side and raises awareness
LE CLUB TOUCH, CARE & LOVE : UNE INITIATIVE ENGAGÉE, SENSIBLE ET SOLIDAIRE
Une campagne pour toutes les femmes. Pour celles qui traversent, qui donnent, qui osent.En 2025, Simone Pérèle renouvelle son engagement en faveur de la lutte contre le cancer du sein à travers une capsule solidaire en édition limitée, issue d’une collaboration avec un collectif de femmes inspirantes.
Réunies au sein du Club Touch, Care & Love, ces femmes prennent la parole aux côtés de Simone Pérèle pour porter un message fort : prendre soin de soi, oser se sentir belle, ensemble.
100 % des bénéfices seront reversés à l’association Ruban Rose
A LIMITED-EDITION SOLIDARITY CAPSULE
Simone Pérèle unveils a special solidarity
edition of its iconic Eugénie line, as feminine as it is comfortable,
embroidered with the mantra Touch, Care & Love.
A committed capsule, designed as a message to wear and to share, reminding us of the importance of screening and supporting all women going through the illness.
The embroidered Club cap, in limited edition, is designed as a symbol of unity, empowerment, and sisterhood.
100% of the profits from this capsule will be donated to the Ruban Rose association.
THE PINK LINES
As every year, 10%* of the sales from our Pink Lines will be donated to Ruban Rose throughout the month of October.
The Touch, Care & Love Club shares its beauty and feel-good tips with you — to pass on to the women you love.
BEAUTY TIPS #1
LES VERNIS
Quand la délicatesse des vernis MÊME rencontre l’élégance de la lingerie Simone Pérèle. Un geste de beauté qui soigne, sublime et célèbre la féminité sous toutes ses formes.
BEAUTY TIPS #2
LA PEAU
Prendre soin de ses cicatrices, c’est prendre soin de soi. Un massage quotidien qui soutient la guérison et célèbre la force de chaque femme.
BEAUTY TIPS #3
LE MAQUILLAGE
Prendre soin de son regard : un geste de beauté qui redonne confiance.
Giving more than just lingerie.
By purchasing a piece from the capsule, you directly support the Ruban Rose association and breast cancer research.
By sharing the message, you help raise awareness among other women about the importance of screening.
And if you gift it, you are offering much more than clothing: a message of care, strength, and sisterhood.
Since 2022, we have been working together with our partner Veepee by donating €1 to the Ruban Rose association for every order placed.
In 2022, we raised €12,321, €12,595 in 2023, and €10,952 in 2024!
Ruban Rose is a non-profit organization governed by France’s 1901 law on associations, dedicated to raising awareness and supporting breast cancer research. In 1994, Estée Lauder Companies France and Marie Claire magazine co-founded the national breast cancer awareness campaign titled "Breast Cancer, Let's Talk About It!"
The Ruban Rose Association pursues two main missions: supporting research through the annual Ruban Rose Awards, and informing and educating the public about breast cancer. While its work continues year-round, Ruban Rose’s efforts reach their peak each October during Breast Cancer Awareness Month — known in France as Octobre Rose — notably through donations from individuals and corporate sponsors, including Simone Pérèle.