In 1948, Simone Pérèle founded her brand with a bold conviction:
that women should feel free in their bodies, free to move, to live, to be fully themselves.
Aujourd’hui, cet héritage prend vie à travers Do It Like Simone.
Une série de vidéos sensibles et éditoriales qui donnent la parole aux femmes de la famille Pérèle.
Cette nouvelle édition réunit trois générations : sa belle-fille, ses petites-filles et ses arrière-petites-filles.
Aujourd’hui, cet héritage prend vie à travers Do It Like Simone.
Des récits intimes et des regards croisés sur ce que signifie créer, oser et se réinventer.
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Today, that legacy comes to life through Do It Like Simone.
A series of intimate, editorial short films where the women of the Pérèle family speak in their own words. For this new chapter, three generations come together: her daughter-in-law, her granddaughters and her great-granddaughters. Through personal stories and shared reflections, they explore what it means to create, to step forward and to begin again.
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Across four central themes, boldness, legacy, heroines and elegance, Do It Like Simone explores the values that have shaped the Maison’s identity for more than 75 years.
Bringing together archival pieces, personal memories and imagery from the iconic new PLUME line, each episode connects past, present and future.
An invitation to discover the women who shaped the story, and those who continue to shape what femininity means today.
#1. Audace - Boldness
Simone Pérèle : une femme qui a bousculé les codes pour libérer le corps.
Simone Pérèle, a woman who challenged convention to set the body free.
#2. Élégance
Le sens du détail, l’art de recevoir, l’élégance en héritage.
A sense of detail, a gift for welcoming, and elegance passed on.
#3. Transmission - Legacy
L'héritage de Simone qui se partage de génération en génération.
Simone’s legacy, carried from one generation to the next.
#4. Héroïne
Derrière la marque, une femme. Simone Pérèle : héroïne de courage, de résilience et de liberté.
Behind the brand, a woman. Simone Pérèle, a heroine of courage, resilience and freedom.
